Principal Account Executive, B2B (Remote)

Phalera, an All-in-one CRM solution developed by Lead Nicely, a leading Digital Marketing company, is seeking a Principal Account Executive to join our team. Phalera helps businesses of all sizes effectively manage customer relationships and drive growth. Our platform offers a comprehensive set of tools for sales, marketing, customer service, and collaboration, providing an easy-to-use package. Our mission is to assist businesses in building lasting relationships with their customers and achieving long-term success.

Role Overview
As the Founding Account Executive, you will play a vital role in developing our B2B sales channel and your main responsibility will be to increase revenue by acquiring new clients. This customer-facing position requires executive-level selling abilities. You will be responsible for the entire sales cycle of new and existing business accounts, from sourcing and nurturing to closing deals.


  • Own your business: Generate and manage pipelines, develop lead opportunities, and close deals. Establish territory and individual account plans, acquire new clients, implement demand generation plans, and be accountable for meeting sales targets.
  • Close a variety of customer contracts, grow and manage a pipeline, accurately forecast, and engage in cold calling and prospecting.
  • Contribute to the overall growth of the B2B channel by developing methods, strategies, and concepts that lead to pipeline and revenue growth.
  • Accurately forecast opportunities and maintain an up-to-date CRM.
  • Build rapport and gain client trust by ensuring high standards of client engagement.
  • Prepare and present new business concepts and propose innovative solutions to prospective clients.
  • Be willing to take on additional responsibilities as needed due to the startup nature of the company.


  • 3-4 years of quota carrying/closing sales experience.
  • Experience selling professional services to CLOs, CHROs, CEOs, and other business unit leaders is preferred.
  • Must have a background in company development and extensive prospecting, as well as the ability to create new chances for oneself. 
  • Must have great negotiation and closing skills.
  • Strong research and strategic analytical skills are required.
  • Must have extensive consultative sales experience, as well as the ability to lead need analysis and provide feedback and leadership in identifying customer needs.
  • Must be results-driven and goal-oriented, with the capacity to “close” customer opportunities.
  • To drive revenue development, you must have an ownership mindset and be eager to bring new ideas, push limits, and create unique solutions.

Compensation: Competitive compensation package commensurate with experience.

What Else We’re Seeking
Character and integrity are highly valued at Phalera. Our basic values guide our team:

How We Relate to One Another

  • Respectful Candor: Engage in timely, constructive, and open dialogue as an act of respect, contributing to a transparent and effective workplace.
  • Empathy: Build trusting relationships with coworkers and partners, fostering better understanding.
  • Inclusivity: Celebrate and welcome individuals from diverse backgrounds and cultures to enable better decision-making and more meaningful experiences.

How We Care for Our Work

  • Curiosity: Foster a culture of deliberate inquiry and investigation to constantly learn and improve.
  • Accountability: Celebrate accomplishments and take responsibility for failures, embracing accountability as a learning opportunity.
  • Action Bias: Encourage smart and speedy risk-taking, as many actions are reversible. Maintain a solution-oriented mindset in the face of challenges.
  • Challenger Mentality: Never settle for mediocrity and strive to provide the best value to our audience.
  • Clarity of Purpose: Understand the “why” behind our work, enabling us to perform and operate at our best.

Phalera is dedicated to creating an inclusive workplace environment. We actively encourage candidates of all backgrounds, including people of color, women, persons with disabilities, and veterans, to apply. Our company-wide objective is to reach a wide range of audiences, and we are committed to having teams and executives that embody this mission.

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