Marketing

Ideal Image and Video Sizes for Social Media Marketing

In my experience, when running content marketing campaigns, understanding the ideal image and video sizes for social media is critical. Over time, I’ve learned that the right formats and dimensions can make a huge difference in how your content performs. Here’s a quick rundown of the best image and video sizes for social media platforms.

Image Sizes for Social Media

Knowing the right image sizes for each social platform ensures your content looks professional. Each social media site has its preferred image dimensions and file sizes, which affect how your posts appear on timelines and feeds.

Platform	Format	Max File Size	Aspect Ratio	No. Of Image	MultiMedia
Facebook Pages and Group	PNG JPG GIF	10MB	Recommended – need to keep the Width*Height – 1280 x1080 Minimum 600 x 315 pixels	Unlimited Image(s) – Recommend to post 10 Image(s) or less	Not Allowed
Instagram Business Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
LinkedIn Profile and Pages	PNG JPG GIF	8MB	Maximum 6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter	PNG JPG GIF	5MB	Recommended – need to keep the Width*Height – 1280 x1080	4 Image(s)	Not Allowed
GMB	PNG JPG	10MB	Must be greater than WidthHeight – 250250	1 Image	Not Allowed

Video

Platform	Format	Max File Size	Duratin	Aspect Ratio	No. Of Videos	MultiMedia
Facebook Pages and Group	MP4MOV	1 GB	1 sec -20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram Business Profile	MP4 MOV	100 MB	3 sec – 60 sec	Between 4:5 and 16:9	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages	MP4 MOV	200 MB	3 sec – 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter	MP4 MOV	512 MB	0.5 sec – 140 sec	Between 1:3 and 3:1	1 Video	Not Allowed
GMB	–	–	–	–	–	Not Allowed

Notes:

Multimedia Format: You can post images and videos together in a single post.
Recommended Image Sizes:
- Horizontal (Landscape): 1,024 x 512 pixels
- Vertical (Portrait): 800 x 1,200 pixels

By experimenting with different image sizes, you’ll discover what works best for your brand. These two sizes are usually a safe choice for most platforms.

Conclusion

In my experience, sticking to these ideal image and video sizes for social media marketing makes a big difference. By optimizing your posts with the right dimensions, you ensure better engagement and a more professional presence online. Whether you’re posting images or videos, following these guidelines will help your content stand out and look its best on each platform.

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